ABOUT

JEFF NELDER, Principal & Managing Director:

Jeff Nelder is an expert in the discipline of integrated and purpose aligned brand marketing. Currently advising marketing and executive leadership at established brands like GOOD, Apollo, and Quartz, as well as entrepreneurs just establishing their brands- he was the first Chief Marketing Officer at Good Worldwide, LLC, publisher of GOOD magazine. Jeff defined the GOOD brand and launched the GOOD social network, good.is, a global community of, by, and for pragmatic idealists working towards individual and collective progress. Immediately prior, Mr. Nelder was the VP of Media and Communications at Apollo Group, Inc., the parent company of University of Phoenix (UoPX). During his time at Apollo, Jeff established and managed the UoPX direct marketing team as well as the brand campaign team, where the team created the iconic “I am a Phoenix” campaign- defining the UoPX brand. Previous accomplishments include re-designing Young & Rubicam’s customer loyalty framework, which was adopted as the customer loyalty strategic framework for Xbox, one of the top three global gaming systems.

Jeff began his social impact career in the non-profit sector, where he served as Deputy Executive Director of the organization, Charity Cultural Services Center, addressing the needs of limited English proficient and culturally isolated San Franciscans through education and job training, in addition to founding two nonprofit startups: ALERT and San Francisco Neighborhood Centers Together.

Jeff holds a BFA from the Claire Trevor School of the Arts at UC Irvine and an MBA from the Merage School of Business at UC Irvine. 

Founder’s Feed

Keeping your brand promise and holding fast to your core purpose creates relevant value and begins the loyalty cycle. When the people who drive the brand know their purpose and strive to deliver their promise against all constituent touchpoints, value, meaningful dialogue, collaboration and trust are generated- and all boats rise.

Jeff thinks a lot about creativity, relevance, purpose, community, and controlled serendipity. You can follow him @jnelder on twitter. Better yet, say ‘hi’.

The purpose of life is to contribute in some way to making things better.
~ Robert F. Kennedy